Our Story

Spreading smiles a gift at a time

Making one person smile can change their world, but making a million people smile can change the entire world. And that is why we've handpicked our irresistibly squishy plushies and kawaii products so that we can leave an everlasting smile on each and every one of you.

At Kawaiies, we believe a gift is more than just a gift. Every gift has a story to tell and every plushie has a buddy. Whether you are buying a plushie for yourself or a loved one, our plushies won't let you down. As a company, we are constantly striving for excellence and quality in each and every thread and each and every product so we can provide you with the best experience.

A smile on your face is a smile on ours, so we invite all our friends and guests to experience the magic our kawaii products hold.


Our story

Kawaiies was formed by a group of enthusiasts with a passion for designing and building anything and everything kawaii.

The name Kawaiies resembles 'cute' and is the core of our business and how we design and craft our plushies and accessories. Our philosophy is to choose the best quality materials, this is key to what sets us apart from others and why you should choose Kawaiies. Our vision is to offer high quality and well designed adorable products for every person and household.

It all started with Tato and Tate our dinosaur mascots, Kawaiies now offers a wide selection of cute plushies, household essentials, clothing, computer accessories and more.


Our Values

Our core values helps us keep the team on track and functioning together as one whilst working towards our mission of spreading smiles and love to those who come across Kawaiies. Kawaiies culture is driven by transparency, empathy, respect and collaboration. We're obsessed with making things right and doing things right.

Here are the core values that we strive for every second: 

1. Show respect
We always treat our customers and team members with respect. We treat each other like we are family and friends including you.

2. Build trust with transparency
We're here to build a healthy long-term relationship with all our customers and with all relationships, trust is where it all begins. We will ensure that your experience at Kawaiies is like no other, one that feels like you're in a dream.

3. Creativity 
Taking the leap and being innovative to ensure our customers find products like no other. A place for all things kawaii.

4. Reaching out for feedback
We want to provide the best experience and products possible so it is only natural for us to take on board feedback and apply our learnings from what the feedback you give us.

5. Live. Laugh. Love.
We want to create an experience that you love, products that you love, a place that you love to come back to, and a team that you can trust.